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How Much Does a Website Cost in 2026?

A professional website costs from 690 € for a single landing page, from 1,200 € for a full corporate site and from 2,200 € for an online store, VAT not included. Here's what's behind those numbers.

Published on 15 September 2026 · Víctor Gómez Rico

Why is there such a big price gap between websites?

Because "a website" isn't a single product: a one-screen landing page that just presents a service and leads to a form doesn't need the same work as an online store with a catalogue, payments and order management. The price depends on the number of pages, whether custom features have to be built (bookings, a client area, a payment gateway), how many languages it needs, and whether the copy and photos already exist or have to be created from scratch. Comparing "how much does a website cost" without saying what kind of website is why two quotes for "the same thing" can differ by thousands of euros: it's almost never the same thing.

How much does an agency charge for a website in 2026?

There's no public survey of what the average agency charges in Spain: any specific figure you see quoted without a source is, at best, the writer's own estimate. What can be said without a number is that an agency with real overhead —an office, sales staff, several layers of management between you and whoever builds it— tends to cost more than an independent developer or a small studio, because those fixed costs end up in the quote whether you like it or not.

The table below shows Zemog's starting prices by project type.

Zemog's prices, VAT not included.

What does Clutch say about web development pricing, and why isn't it comparable?

One figure that is public and has a verifiable methodology —though from a different market— is the one published by Clutch, an agency review platform: the average cost of a web development project reviewed there is 66,499 $, with an hourly rate of 25–49 $/hr and an average timeline of 9 months (Clutch.co — Web Development Company Pricing Guide, accessed on 21 September 2026). Two caveats are worth reading alongside that, not as a standalone headline: first, it's a US market figure, with agency structures and labour costs very different from Spain's; second, Clutch mostly measures large corporate agency projects, not the typical website for a small business or a freelancer. For both reasons, "an agency charges 66,499 $" isn't a figure you can simply apply to the Spanish market or to a small project: it's useful to see the order of magnitude of a large-scale corporate web project, not as a reference price for a local business website.

What drives the price of a website up?

Regardless of who builds it, there are very concrete factors that move the final quote, and they're worth asking about before signing any proposal:

• Number of pages and sections. A one-screen landing and a fifteen-section site don't cost the same, even though both are technically "a website".
• Custom features. A contact form is cheap; a booking system, a private client area or a filterable search are real development, not configuration.
• Payment gateway. Charging online requires integrating Stripe, Redsys or another gateway, with its own security testing.
• Content and photography. If the copy and images don't exist yet, writing and producing them is a cost separate from development, whether the same agency does it or you commission it separately.
• Multiple languages. Each extra language means its own layout, content management and SEO, not just translating the text.
• Urgency. Asking for delivery much faster than usual reorganises the team's workload and usually carries a surcharge.

Is a custom website worth paying for, or is a template enough?

This is where honesty matters more than selling. A custom website isn't always the right choice:

• If all you need is a minimal presence —a phone number, an address and four lines about your business— and your budget is genuinely tight, a template plan like WordPress.com or Wix can handle it for a low monthly fee, with no development commissioned at all. It makes no sense to pay for custom programming to solve something a template already solves just as well for that specific case.
• If your business is likely to change shape or size within a few months (say, you're validating an idea before committing), starting with something lighter and cheaper is more sensible than commissioning a full build you might have to redo.
• If you don't plan to invest in content, photography or ongoing maintenance, an expensive custom website goes stale just like a cheap one: development doesn't replace upkeep.

Where paying more does pay off is when the website has to do something a template can't handle well: integrating with your own systems, loading fast with a lot of content, or competing in a sector where a generic design is noticeable and costs you customers. There, the price difference buys something real, not just looks.

How do you ask for a quote with no surprises?

Always ask the quote to spell out exactly what's included (number of pages, whether content is included, how many review rounds happen before delivery) and what happens if the project grows halfway through. A quote that only gives a final figure with no breakdown is much harder to compare, and often hides the fact that "a website" from one agency isn't the same as "a website" from another.

At Zemog, starting prices are fixed and published on the pricing page, with no small print: what moves the final quote up or down are the factors listed above, and they're confirmed with you before starting, not halfway through the project.

How is it paid, and how long does delivery take?

Building a custom website with Zemog is delivered in two to four weeks for a landing page or a simple corporate site, with payment split into two equal parts: half to confirm the booking, and the other half on delivery, once the website is live and working. There are no hidden fees outside what's explicitly monthly, like maintenance or SEO.

If you want a specific figure for your case, tell me what you need in the contact form and I'll reply within 24 hours with a fixed quote, no obligation.